What benefits does Google Search Console provide to a webmaster? A lot has been written about this, I’ll try to tell you in simple language what’s what. First and foremost, you can see the effectiveness of your website. Moreover, insights have appeared that shows all achievements in a simple way. The full report can be downloaded in an Excel spreadsheet. 

As we know, a sitemap is not always indexed quickly by Google. Therefore, up to 10 links per day can be added to the search manually. What is convenient, especially on those systems where it is difficult to generate sitemaps. 

Displaying external and internal links of the site. How many and who links to which pages. Adding other users with their own roles. Linking Google services, such as analytics and others. Indexing, quality, improvement. In a word, there are a lot of chips that are worth using. And the most important thing is to pay attention if something is not w ... Read more »

Although many people do not know what RSS is, it is not important to them, and in part they are right. In the age of high-speed Internet, few people express a desire to read news feeds in simple text form. But it works very well for a website subscription tool. And contributes to better indexing of the resource.

In professional terms, the RSS feed should be added as a link to Google Webmaster Tools, and here's why. The sitemap in many systems is generated from time to time, and sometimes it needs to be done manually. And RSS is similar in structure to sitemap.xml. And if the new link of the dynamic module does not immediately appear in the map, it will end up in RSS. And from there, Google will find it. What matters is how often the information on the site changes and what the history of the resource is.

Google has stopped providing full support for its feedburner, but it understands links very well. If your s ... Read more »

What the website should look like according to the customer, expert advice. I encounter this quite often and want to express my opinion on this matter. Let’s start with the fact that clients often see beauty on their website rather than functionality. 

The images are of high quality, I agree they are beautiful, this also includes the slides of the main page. Not everyone has gigabit internet. And in the mobile version, the picture is divided into blocks, plus the inscriptions on it sometimes cause irritation when opening it.  

Text blocks in the form of drop-down lists are a plus, I agree, they are convenient and aesthetically pleasing. But more often such beauty does not want to be indexed by search engines. This also includes a bunch of scripts. 

Website promotion. There is always a common understanding with the customer on this issue. But getting people to write articles, or at least doing it in artificial in ... Read more »

I am increasingly faced with the fact that for many of my new clients Google my business is lame. And of course, this is due to the fact that someone did it many years ago, and then they simply didn’t follow it or thought that everything was fine there and nothing should be touched. They say it already works, why bother?

Time passes and Google changes a lot in its services, my business is no exception. And here it’s worth going in periodically and seeing what can be added or changed there. Because in the future it will give good results in local search results. That is, upon request nearby in your area. If the type of service or product is rare, then maybe further than a city within the country.

What you should pay attention to is, first of all, the completeness of your profile. Name, description, types of activities, schedule, photos, videos, service area, social network profiles. Separately, you should look at the services and ... Read more »